The MacBook Pro is part of a back-to-school promotion that began on Jat the Apple Education Store. It’s perfectly timed for back-to-school purchases, and also for upcoming holiday gifts. The MacBook Pro refresh is for business users and students, with its powerful performance and new security features. Who is the target market for the MacBook Pro 2018 upgrades?
Why the Mac you know has no future (ZDNet).
Apple’s surprise MacBook Pro update further strains its relationship with pros (ZDNet).Apple boosts performance of 13-, 15-inch MacBook Pro 2018 laptops, but won’t quell worries about Mac’s future (TechRepublic).It’s only the MacBook Pro models with Apple’s Touch Bar that are getting an update–the entry-level 13-inch MacBook Pro model without the Touch Bar is unchanged, as is the rest of the Mac lineup, including the 12-inch MacBook, the MacBook Air, and desktop Macs, according to sister site CNET. The overall designs are the same–the specs are the focus of this update. This is the first time Apple has significantly updated the MacBook Pro since its release in 2016, leading many to speculate that Apple was forgetting about the MacBook Pro. Why do the MacBook Pro 2018 upgrades matter? Apple is now playing the long game with Siri (ZDNet).
Prices go upward from there based on the selected processor, memory, storage, and software options. The update provides the latest version of Apple’s MacBook Pro, starting at $1,799 for the 13-inch version and $2,399 for the 15-inch laptops with Touch Bar and Touch ID. What is Apple’s update to some models of the MacBook Pro 2018? Read on to find out everything you need to know about the updated models of MacBook Pro 2018 laptops. And all of these changes arrive just in time for back-to-school purchases. The newly revamped MacBook Pro laptops have updated 8th-generation Intel processors as well as upgrades to RAM, storage, and battery.
SEE: Mobile device computing policy (Tech Pro Research) There were tweaks in 2017, but nothing substantial. This is a significant development in the Apple lineup, since the MacBook Pro hadn’t changed much since 2016, when it was introduced. The unexpected announcement came on Jand with it, news that Apple was updating its MacBook Pro 2018 13-inch and 15-inch versions with Touch Bar and Touch ID. A midsummer update to the MacBook Pro 2018 lineup is Apple’s gift to Mac fans.